Early in "Success In 10 Steps", you can read about "the monk in the white lab coat." I don't think it's just the people I've talked to recently. I can definitely remember when I used to think this way.
There are just a LOT of people who believe that far and away THE #1 reason to choose a network marketing company is the product. And even after talking with them a bit, it is a very tough idea to dislodge.
MLM companies must have a great product to compete in today's market. But it is effective marketing, not a product, that will either build an empire or not. Specifically, you should be searching for a group with an effective, results-producing marketing program in place. So it's important to give prospects as much evidence as you possibly can that product focus is not what will build them a great income from home.
To have any hope for building a successful MLM business, they have to get this concept. If all they want is a great product, that's fine. If they don't care about the money, no problem. They can do whatever the heck they want to do.
But most people - and certainly most of the people your prospect will be talking to about the business - are looking to make money at it. And if you ask even this product-focused prospect, you can pretty much be 100% sure they'll say, "Well, yeah - I want the money!"
And to do that, you've got to have those other 4 Pillars in place - not just the product. So page 14 is a very good place to point your prospect to, to make that point and get them headed in the right direction.
To build your own big income in MLM, the people you sponsor will need a constant stream of hot prospects. I can help you do that for them, and for yourself. For details, call me at (575) 491-4782 or send me an email to mffworks@gmail.com with your name, phone number, and the best time to call.
To Your Success,
Bob Shoaf
(575) 491-4782
PS: If you haven't yet downloaded the ebook, here is the link:
http://BobShoaf.SuccessIn10Steps.com
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