It's worth your time to take a look at the section on "Marketing
Insanity" early in the Success In 10 Steps ebook. One of my team
recently spoke with a husband-and-wife on a 3-way call. They're in a
company selling air filters. Their basic product is a $4,000 sale.
And then they said, "But you can buy it over time!"
Boy! Hope springs eternal in network marketers, doesn't it? They KNOW
they can make this thing work. "Heck, we can buy it over time. This will
work."
So here's the deal, which is what my associate told them:
"FOUR THOUSAND DOLLARS?!!!!!!!"
Are you kidding me? You HAVE to be a salesperson. You HAVE to be a
salesperson to do that. A $4,000 product is a sales business. They can
call it network market1ng if they want, but Would it be okay, if I asked
you a question?
Does your new rep go on autoship for $4,000 a month?
I didn't think so.
Here's what my associate told them:
"Success In 10 Steps is a great tool, but it won't work for you. You
can't use this ebook to find people who'll spend $4K. Our system is
perfect to build a relationship business, but that's not what you have -
you have a SALES business. You need to run ads to find salespeople."
Again, it's a $4,000 product. And THEY bought it, because it's something
they really believe in and they wanted. But they are the exception. You
need REALLY targeted leads to sell that product. You sure as heck
aren't going to buy MLM leads and sell any $4,000 air filters. There's
no way you can recruit those people, because they won't buy the product.
There was a time when it was pretty standard in MLM to advertise for
salespeople, but not so much anymore. Traditionally, salespeople haven't
done that well in network marketing, for a lot of reasons. Most of all,
salespeople can't train anyone to do what they do, and so what they do
is not duplicatable.
What you want in network marketing is a lot of people, with each one
doing a little bit. That is the model that works. You can build a big
business with that model.
The standard for MLM has always been lotions and potions and vitamins.
Outstanding nutritional & personal care products that get raved
about and used up and bought over and over. That is the type of product
that creates residual income.
And I would go so far as to say that any product that doesn't create
residual income - people on autoship who buy automatically every month -
is NOT an MLM product.
Feel free to argue if you want. But the #1 reason for doing MLM is to
create an income that goes on whether you are working or not. And that
ONLY happens with people on autoship.
It's simple. No autoship = No network marketing.
That air filter customer never goes on autoship. So not only is there NO
residual income, but you also must be a pretty good salesperson to sell
a $4,000 product.
I'm not a salesperson. I cannot do it. Almost everybody out there cannot
do it. Can you work and work and work and find someone who can?
Sure. That business has been going for awhile. Here and there, they find
a salesperson. But man, what a tough way to build a business.
So it's really helpful to know where this stuff is in the ebook because
when that topic comes up - and it will - you need to be able to direct
people to the source that explains their situation. That's way better
than you trying to do it yourself.
That is what I think.
To build your own big income in MLM, the people you sponsor will need a
constant stream of hot prospects. I can help you do that for them, and
for yourself.
Gert lesson 1 now --> http://Bob55.com
To Your Success,
Bob Shoaf
(575) 491-4782
If you haven't yet downloaded the ebook, here is the link:
http://Bob55.com
No comments:
Post a Comment